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Simplogix Event & Internet Services Romania offers finest web design at reasonable prices. Sense and simplicity is a big concern for Simplogix Event & Internet Services Romania. For Simplogix Event & Internet Services Romania this implicates: - Functional Design
- High usability
- Work according to customers guidelines
According to this Simplogix Event & Internet Services Romania can also provide improvements of supplied photos or pictures and creates also images at your wishes. |
SEO Dictionary
Check our SEO Dictionary and find out what you are interested in. The SEO Terms presented here help you to start your SEO lessons with us.
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
| | A |
Anchor Text - This is the actual text part of a link. It can be used heavily by search engines as a ranking factor and everything.
| | B |
Backlink (also Inbound Link) - A link to your site from another website.
Banned - Isolated and ignored by search engines. Those site operators who attempt to gain position or monopolize search engine results by unscrupulous means, such as spamming or deceiving spiders with content different from what human visitors see. Such sites run the risk of being permanently banned from a search engine's results, even after they may have reformed.
Blacklisted – In SEO terminology, blacklisted refers to being banned from any submission to a particular search engine.
Blog - Also known as a "weblog". An online diary with entries made on a regular if not daily basis. Some blogs are maintained by an anonymous author who uses a nickname or handle instead of his or her real name
| | C |
Click-Through-Rate (also CTR) - The number of clicks on a link, as a percentage of the number of views of the link.
Cloaking - The practice of serving one page to human visitors, but a different page to search engine spiders. Although there can be legitimate reasons for cloaking, and it is even possible to deliver different versions of a page to specific search engines, it is a risky process that should only be done with a search engine's knowledge. Cloaking to produce misleading search results is a more typical situation, and usually results in being banned.
Copywriting – Writing creative written matter, specially persuasive and informative advertising or sales copy.
Copywriter – A person who does copywriting.
Content – Written part of a website
Contextual Link Inventory (also CLI) - Text-link advertising that displayed based on the relevance of surrounding content.
Conversion Rate - The number of people who purchase or request information (or take other desirable action), as a percentage of the total number of visitors.
Cost-Per-Click (also CPC) - The amount an advertiser pays an ad host (such as a site owner, search engine or ad network) each time a visitor clicks on the advertiser's link.
Cost-Per-Thousand (also CPM) - A common term from traditional media advertising; online it refers to the cost per thousand people viewing an ad or listing (regardless of whether they respond to it).
Crawler – Crawler is the software used by spidering and crawling search engines to identify and add pages to its database.
| | D |
Delisting - The removal of a site from search engine results.
Density – Percentage of keywords on a page
Domain name - Name of the website to be used as the web page address.
Directory - A search site whose index is compiled by human editors (as opposed to web spiders). Although editors may proactively include sites they consider to be of value, most inclusions are the result of submitted requests. The decision to include a site, and its subsequent ranking and categorization, is one of editorial judgment rather than being computed by an algorithm.
Doorway Page (also Bridge, Gateway or Jump Page) - An entry into a site other than the homepage. It may be a legitimate landing page, used to measure the results of a specific promotion or campaign. But such pages are often created exclusively to spam search engine results, or misrepresent a site's content. Search engines frown heavily on the use of doorway pages, and may penalize sites if the practice is reported or discovered.
| | E |
Exact Match Relationship - A search result that precisely matches a user's search term.
| | G |
Graphical Search Inventory - Non-text-based advertising that is displayed based on the relevance of surrounding content. Includes banners, pop-ups, toolbars and rich media.
| | H |
< H > - Header tag. There are six of them in HTML, < H1 > with the largest font size to < H6 > with the smallest font size.
Hit - A request for a file from a server.
HTML - Hyper Text Markup Language.
Hybrid - A search engine having both, a directory component and a crawler based segment within it's database.
Hyperlink - A link, to allow the user to link to other locations within a document or to an external file...see also link...
| | I |
Index - A search site's database, consisting of all the site content it has recorded. A directory's index typically consists only of titles and descriptions, while a search engine's database may include excerpts of page copy and cached pages. The act of recording a site, page or data into an index.
| | K |
Keyword (also Search Term or Query) - The word(s) or phrase(s) a person types into a search box. Also refers to the word or phrase a site owner wants to be found under.
Keyword density - Percentage of keywords on a page
Keyword nesting - Is the process when, inside a broader keyword term, one keyword or keyword phrase are used.
Keyword phrase - A phrase having two or more words to define a keyword in more detail.
Keyword prominence - The position of a keyword or keyword phrase, where it is used, on a web page. The heigher it is placed the more prominent it is.
Keyword research - The process in SEO of finding the keywords or keyword phrases mostly used to find a product or service.
Keyword stuffing -Using keyword or keyword phrases repeatedly in a misguided attempt to boost ranking.
Keyword weighting - Percentage of keywords on a page
| | L |
Landing Page - The page a visitor arrives at when clicking through to a site, typically from a paid advertisement. Similar to a doorway page, but a legitimate marketing function — it is used for counting and tracking arrivals and determining the effectiveness of a marketing campaign.
Link Popularity - The number of backlinks a page has, regardless of the quality of the pages or sites linking to it.
Link strategy - The method used by a particular site owner to increase the number of inbound links to their pages and boost their site's link popularity.
Link Text - A word or phrase that is linked ("hot").
Listings - The results appearing on a search engine results page.
| | M |
Meta Search Engine - A search engine that gathers the results of other search engines, rather than gathering and analyzing information directly from websites. Meta search engines acknowledge the sources of their data, and may display it by engine or in aggregate.
Meta Tags - Special HTML tags containing instructions for spiders or a user's browser. Many tags are available, specifying everything from copyright information to page refresh dates. In search engine marketing and search engine optimization, the most widely used meta tags contain the description, keywords, redirection instructions and instructions for robots.
Meta Description Tag - Contains a description of the page, which a search engine may consider or display at its discretion.
Meta Keywords Tag - Contains keywords for the page, which a search engine may consider at its discretion. Because this tag is often abused, many search engines ignore it.
Meta Robots Tag - Instructs visiting spiders not to index the page, and/or not to follow its links to other pages. Some robots disregard this tag and index at their discretion. Other spiders may index the pages regardless, but not report found links to their search engine.
| | N |
Natural Listings (also Organic Listings) - Web page listings that appear in a search engine's results, based on the engine's own algorithm. The website/web page owner has not paid for these positions in the results. However, search engine results often include a mix of paid (paid inclusion) and unpaid listings. As long as a listing has achieved its position naturally (not paid for), it is a "natural" or "organic" listing.
| | O |
Outbound Link - A link from your website to another site or page, regardless of whether the destination is at your same domain. (ant.) See backlink.
| | P |
Paid Inclusion - An exchange in which a site owner pays to have pages (or entire sites) immediately indexed into a search database. Sometimes the payment is arranged through an affiliate or partner of the database company. Unlike pay-for-placement marketing, the owner cannot influence how the pages will be ranked — that's up to the search site using the data, based on its own algorithm. The site owner may or may not pay a Cost-Per-Click.
Pay-Per-Click - See Cost-Per-Click.
Paid Listings - Directory listings where the results display only advertisers who have paid for inclusion, and possibly for position.
Pay-For-Performance - Same as Pay-Per-Click, but with a positive spin.
Paid Placement (also Pay-For-Placement) - Any search results program where the order or assuredness of a listing's appearance depends on payment by the site listed. Typically, the more an advertiser pays, the higher their position in the search results. Where paid placement listings and natural listings appear on the same page, the paid placement listings are set apart and identified, usually as "sponsored links."
Pop-up - A web page that displays within a new, typically smaller, web browser window, rather than the currently active browser window. Search engine spiders don't typically follow pop-up (or pop-under) links. Pop-ups are often times used for promotions, ads, email newsletter invitations, survey invitations, and the like
| | R |
Rank (also Position) - Where a listing appears in search results, relative to the first listing. For example, in results delivering 10 listings per page, a listing that appears fifth on the third page is ranked 25th.
Reciprocal Link - A situation where two sites link to and from each other, though not necessarily to the pages that contain these links, usually the result of an agreement between the sites.
Relevancy - The extent to which the searchers who find your page(s) are interested in what you're marketing. As with all marketing, the better the targeting, the greater the probability of positive conversion.
Results Page (also Search Engine Results Page or SERP) - The page(s) that display the results of a search.
ROBOTS.TXT - A text file placed in a site's root directory, built with specific syntax, instructing some or all spiders to ignore certain pages or directories. Some spiders respect these instructions, others disregard them.
ROI (also Return On Investment) - Return on Investment associate with a particular marketing activity. The immediate return is usually expressed as a percentage of the amount spent (the ROI of a successful investment is greater than 100%). Influencing factors include calculable returns, such as revenues from repeat buyers over the long term, future sales, enhancement of brand image, awareness and public relations value.
| | S |
Search Engine - A site or software that enables users to search a database of web pages, documents and/or other information. Contextually defined, a search engine's primary function is to deliver relevant matches to human-entered search queries.
Search Engine Marketing (also SEM) - Any marketing activity involving a search site, including advertising on search result pages, paying for placement and/or Search Engine Optimization.
Search Engine Optimization. (also SEO) - Planning and adjusting the content of a web page in order to improve its position in natural search results, including modifications to code and displayed content.
SEMPO - Search Engine Marketing Professional Organization. A non-profit organization promoting awareness and interest in search engine marketing.
Shopping Search Engine - A search engine that specializes in delivering product prices and comparative information.
Site depth - The number of pages contained within a web site.
Source code - The HTML code behind a web page.
Spam (also Spamdexing) - Any search engine marketing technique that is inconsistent with a search engine's intention to display relevant results. Precise qualifications vary from engine to engine. In general, if the method intentionally results in an unusually large number of pages displayed for the marketer, or if all the results ultimately lead to the same place, or if the pages have no content of relevancy to the user's search topic, this is spam. By certain definitions, multiple sites of dubious value, established by one vendor in order to monopolize search results, are also considered spam, even if they initially appear to be different in content and appearance. Meaningless content on a page, such as nonsensically repeated keywords, is also search engine spam. Any site reported or discovered to be spamming risks being banned.
Spider (also Robot, Crawler or User Agent) - Software developed and run by a search engine or other research entity that surfs the web without requiring human interaction. A spider gathers information from a web page, then follows one of its links to another page, gathers more data there, and so on until the entire site is indexed. This process of indexing, also known as "spidering" or "crawling." Unscrupulous spammers use spiders to harvest email addresses displayed on web pages or contained in their HTML code.
Submission (also Registration) - A request to be included in the database (index) of a search engine or directory. Submission does not guarantee inclusion, even if the submitter pays for consideration. In some cases, a description of the page or site is submitted, as well as other information. In other cases, only a URL is submitted.
| | T |
Target market - The customers interested in the type of product or service you offer.
Targeted traffic - Visitors to your web site that are interested in your particular product or service.
Traffic - The number of visitors to a web site.
Tweaking - Making minor adjustments to your web pages to improve ranking.
Text Link Advertising - Paid advertising that is formatted as plain text on a web page, often set off from page content but clearly distinguished from banner ads and other forms of display advertising. Like banner ads, text link advertising space is served by a network, rather than being hard-coded into the page.
Title Tag - The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page's title tag should be thought through carefully.
| | U |
Unique visitor - A visitor to a web site that has not been to that site before.
URL - Uniform resource locator - web address.
| | V |
Visible text - The text on a web page visible to the human eye.
| | W |
Website Promotion - The aggregate of all marketing efforts and communications involving Internet technology.
Web browser - Software program used to access the world wide web. Usually either Internet Explorer, Firefox or Netscape Navigator.
Web design - Process of creating a web site.
Webmaster - Person that maintains or manages a web site.
Web page - Page written in HTML that is part of a web site.
Web positioning - The process of optimizing a web page.
Web site - A collection of web pages owned by a person or company that wishes to have an online presence.
| | X |
XML - The eXtensible Markup Language, used to format and structure information within documents.
XML Feed - A paid inclusion method of submitting a site's pages to search engines, via an XML document that describes multiple pages. Search sites continue to introduce ever-broader arrays of content (such as images, audio, PDF documents, etc.) and more expeditious methods of submission, inclusion and indexing. | | | |
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What makes the services of Simplogix so special? Ok - we are professionals, you can communicate with us in Romanian, English and German, maybe we are also more friendly and for sure cute. But there are also hard facts, to take a decision for SEO: |
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Here you can read about the results of Simplogix SEO Services |
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